I provided the agency Concept Farm with layered files so they could drop in any color they wanted to behind the portrait. Had I known the Capital G standard orange was going to be used, I might have gone with a slightly darker set of skin tones, so there would've been more of a contrast, but that's show biz.
Wednesday, February 11, 2009
Capital G Ad Campaign, Part 3
I provided the agency Concept Farm with layered files so they could drop in any color they wanted to behind the portrait. Had I known the Capital G standard orange was going to be used, I might have gone with a slightly darker set of skin tones, so there would've been more of a contrast, but that's show biz.
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