This was another catalog I did for Koen Book Distributors, since it was such a narrow field of books the catalog itself was only about 16 pages; leaving not a whole lot of room, time, or motivation to get too fancy with the design.
The thing for me that really brought this off was the paper--I mentioned the feel I was going for to the outside printer we used (a delightful man, always a blast to have around, full of great stories), and he suggested a sort of parchment paper they had in stock that wasn't too expensive.
My boss ran the numbers, okayed it, and so the whole catalog ran on the type of paper you might have seen during that era (though not as fragile, of course). I was thrilled with the result and even though the graphic design by itself is nothing spectacular, it all came together perfectly.
The thing for me that really brought this off was the paper--I mentioned the feel I was going for to the outside printer we used (a delightful man, always a blast to have around, full of great stories), and he suggested a sort of parchment paper they had in stock that wasn't too expensive.
My boss ran the numbers, okayed it, and so the whole catalog ran on the type of paper you might have seen during that era (though not as fragile, of course). I was thrilled with the result and even though the graphic design by itself is nothing spectacular, it all came together perfectly.
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