Monday, November 10, 2008

"Eat Food" - 2008

This poster was based on my just having finished author Michael Pollan's newest book In Defense of Food: An Eater's Manifesto. I had read his previous book, An Omnivore's Dilemma, and enjoyed them both immensely--entertaining and informative examinations of an all-important subject: how, why, and what we eat.

In Defense, right on the cover, Pollan boils the entire book down to a simple seven word mantra--"Eat food. Not too much. Mostly plants." Aside from the staggering amount of wisdom contained in just those seven words, it reminded me a bit of the very simple language used on the WPA posters, which of course are never far from my mind.

So this poster is what I imagined a WPA-era poster would look like if some artist was enlisted to communicate to a large number of people the best and simplest way to eat right.

I knew I wanted to stay away from any black on the poster at all, to give it a lighter feel. After finding the right font, I kept trying add more little bits of design to it to spruce it up a bit, but after several tries I realized I liked it exactly how it was--just the text and the food. Simple.

Update: I emailed Mr. Pollan, and sent him a link to the poster. He actually wrote back (how cool is that?) and told he really liked the poster, and thanked me for alerting him to its creation. Wow!

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