This poster was based on my just having finished author Michael Pollan's newest book In Defense of Food: An Eater's Manifesto. I had read his previous book, An Omnivore's Dilemma, and enjoyed them both immensely--entertaining and informative examinations of an all-important subject: how, why, and what we eat.
In Defense, right on the cover, Pollan boils the entire book down to a simple seven word mantra--"Eat food. Not too much. Mostly plants." Aside from the staggering amount of wisdom contained in just those seven words, it reminded me a bit of the very simple language used on the WPA posters, which of course are never far from my mind.
So this poster is what I imagined a WPA-era poster would look like if some artist was enlisted to communicate to a large number of people the best and simplest way to eat right.
I knew I wanted to stay away from any black on the poster at all, to give it a lighter feel. After finding the right font, I kept trying add more little bits of design to it to spruce it up a bit, but after several tries I realized I liked it exactly how it was--just the text and the food. Simple.
Update: I emailed Mr. Pollan, and sent him a link to the poster. He actually wrote back (how cool is that?) and told he really liked the poster, and thanked me for alerting him to its creation. Wow!
In Defense, right on the cover, Pollan boils the entire book down to a simple seven word mantra--"Eat food. Not too much. Mostly plants." Aside from the staggering amount of wisdom contained in just those seven words, it reminded me a bit of the very simple language used on the WPA posters, which of course are never far from my mind.
So this poster is what I imagined a WPA-era poster would look like if some artist was enlisted to communicate to a large number of people the best and simplest way to eat right.
I knew I wanted to stay away from any black on the poster at all, to give it a lighter feel. After finding the right font, I kept trying add more little bits of design to it to spruce it up a bit, but after several tries I realized I liked it exactly how it was--just the text and the food. Simple.
Update: I emailed Mr. Pollan, and sent him a link to the poster. He actually wrote back (how cool is that?) and told he really liked the poster, and thanked me for alerting him to its creation. Wow!
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