Callaway Golf Clubs Storyboards

This was a series of storyboard panels I did for Callaway Golf Clubs, via the Concept Farm agency.

I don't get the chance to do storyboards very much (the last time I did them was back in 2010, for Estee Lauder), so I really sank my teeth into this job--I love doing storyboards, figuring out how to pace and frame the "story" as effectively as possible.

These boards are for a thirty-second spot, where a bunch of golfers are shocked to see a Big Time Golf Pro walk by, who shows them some new Callaway-brand clubs. The guys ooh and ah, with the spot ending with all of them using the clubs and having lots of fun.

When I do storyboards, I use a sort of hybrid of my standard illustrating style mixed with freehand penciling; they're not necessarily all that pretty to look at but they tell the story, and that's ultimately the most important thing.

Both Callaway and Concept Farm were happy with the panels, as was I--I had a lot of fun. I hope it won't be another year and a half before someone asks me to do a job like this again!

Estee Lauder Storyboards #2

Here are a couple more of the storyboards I did for Estee Lauder via The Concept Farm agency.

I really like how these came out--they're obviously a lot looser than the stuff I normally do, but I feel like they're still recognizable as my style. I really enjoyed the process of doing these, I hope I get to do more!

Estee Lauder Storyboards

I had a new artistic experience this week, doing my first-ever set of storyboards for Estee Lauder.

These were done through the ad agency The Concept Farm, who I have done work for before. I've always enjoyed working with them, so when they asked if I was interested in doing some storyboards for them I jumped at the chance.

I was asked to provide nine illustrations representing key frames from a How To video using Estee Lauder products, with the agency providing me descriptions of what should be seen in each panel.

Since storyboards don't need to be finished illustrations, just a visual guide as to what the final product will look like, the nine pieces didn't have to look like my regular work. So while there is a generally "realistic" look here, they're obviously a lot rougher and looser than my usual style.

It was a lot of work in a very short period of time, but I really enjoyed the process and it was fun using my skills in a slightly different way. I hope these are not my last set of storyboards!