This was a series of storyboard panels I did for Callaway Golf Clubs, via the Concept Farm agency.
I don't get the chance to do storyboards very much (the last time I did them was back in 2010, for Estee Lauder), so I really sank my teeth into this job--I love doing storyboards, figuring out how to pace and frame the "story" as effectively as possible.
These boards are for a thirty-second spot, where a bunch of golfers are shocked to see a Big Time Golf Pro walk by, who shows them some new Callaway-brand clubs. The guys ooh and ah, with the spot ending with all of them using the clubs and having lots of fun.
When I do storyboards, I use a sort of hybrid of my standard illustrating style mixed with freehand penciling; they're not necessarily all that pretty to look at but they tell the story, and that's ultimately the most important thing.
Both Callaway and Concept Farm were happy with the panels, as was I--I had a lot of fun. I hope it won't be another year and a half before someone asks me to do a job like this again!
I don't get the chance to do storyboards very much (the last time I did them was back in 2010, for Estee Lauder), so I really sank my teeth into this job--I love doing storyboards, figuring out how to pace and frame the "story" as effectively as possible.
These boards are for a thirty-second spot, where a bunch of golfers are shocked to see a Big Time Golf Pro walk by, who shows them some new Callaway-brand clubs. The guys ooh and ah, with the spot ending with all of them using the clubs and having lots of fun.
When I do storyboards, I use a sort of hybrid of my standard illustrating style mixed with freehand penciling; they're not necessarily all that pretty to look at but they tell the story, and that's ultimately the most important thing.
Both Callaway and Concept Farm were happy with the panels, as was I--I had a lot of fun. I hope it won't be another year and a half before someone asks me to do a job like this again!
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