Friday, December 31, 2010

From The Vault: "Loose Canons!" - 1999

This was another catalog I did for Koen Book Distributors during my year there as a graphic designer.

Loose Canons! was Koen's big catalog of the year (half-year, actually, since we did two of them)--a hodge-podge of books from all different genres, a lot of marketing and sales effort was put into it, so much so a Koen employee who was some sort of alt. book specialist would come to NJ twice a year to help guide the catalog's creation.

For all the eyes that were on the catalog, the overall graphic design was surprisingly little commented upon--maybe because everyone was so busy worrying about the rest of it. This was the second of two Loose Canons! I designed, and by this point I was sort of punchy so I decided to just go totally goofy and make up all sorts of crazy fake newspaper-style stories, most of them featuring in-jokes that only other Koen employees would get (click the image to see a readable version).

I remember submitting this to my boss at the time, who laughed a lot and said he loved it (not a total surprise, since that's his daughter pictured at bottom). It then went to the head of sales, who only had one small revision, a joke I had made at a competitor's expense. I thought that was eminently reasonable and changed it, and the cover--and catalog--went out just like you see it.

No comments: