Friday, December 24, 2010

From The Vault: Gay & Lesbian Interest Catalog - 1999

I thought I'd cast my From The Vault net a little wider again this week; digging up a graphic design piece I did back when I worked at Koen Book Distributors, doing design and layout work for their marketing department.

Doing the graphic design work for Koen was a great learning experience and one of the creatively satisfying jobs I ever had; my boss had no pretensions about how the catalogs should look, so he simply made sure they met certain standards ever Koen catalog needed; the rest was up to me.

So after a few weeks of getting up to speed, I really poured my heart into making these catalogs as visually arresting as possible--I think I ended up producing about two dozen different ones, and out of that group there's a handful that I think rank as some of my best work, even now.

This Gay & Lesbian Interest Catalog was one of them; I wanted a sophisticated, fun look, appealing to a literate, engaged demographic. This ended up printed on a nice, thick, slightly rough cardstock, making for a really sharp final product.

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