Friday, May 20, 2011

From The Vault: FMOFU Logos - 2010

Last month I posted the logo I created for the new Famous Monsters of Filmland: Underground magazine. It was a fun project, even though I ended up creating a ton of other logos that were ultimately rejected.

These are the first three I whipped up--and since there were so many different ways to go about this, I decided to just use one font for the first three tries and work up variations on that.

Since Underground was supposed to have a looser, scrappier feel than its legendary parent, my first concept was to use the classic FMOF logo and apply it like it was a taped-down piece of paper, giving the logo the look of a paste-up, a relic of graphic design from the pre-dekstop publishing days. And maybe the blood spatter was from an errant xacto blade used during the paste-up!


Caffeinated Joe (Wings) said...

Nice stuff. I purchased a copy of the issue after you first mentioned it and was reading it a bit last night. :)

rob! said...

Thanks Joe!